Kevin Roberts (Issue 4) isn’t one to rest on his Worldwide CEO of Saatchi & Saatchi laurels… He’s recently published ‘The Lovemarks Effect : Winning in the consumer revolution’.

It’s a sequel to his best-selling ‘Lovemarks : the future beyond brands’. Whether you love or loathe him (he tends to evoke one or the other) Kevin has some pretty fascinating ideas about the world, particularly when it comes to understanding what makes some products, not just successful, but uber-successful. He terms them Lovemarks and his two books delve into how to generate “loyalty beyond reason”. Spot which ‘Lovemark’ is above middle (yip that’s us)… and above right we have Remo Guiffre (Issue 6) whose REMO General Store is also featured in the book and who we’ve also profiled.

Kevin Roberts : Issue 4 : Introduction

KR is equal parts the boy from Lancaster, Northern England, the New York advertising exec, and New Zealand family man. He talks to us about getting kicked out of school for getting his girlfriend pregnant, his unique approach to leading an organisation of 7,000 of the most creative people on the planet, how he is using that position of influence to change the world, and last, but not least - LOVE.

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