If Issue 21’s still fresh in your minds you might remember Kali Arulpragasam talking about her next Superfertile jewellery collection which she described as, “another quite ironic collection about current affairs; the economy and the recession. It’s about the truth, a sentence like ‘There’s 5o million people without healthcare in America’, but glamourised with stones so it looks like it’s overflowing with diamonds and things. It’s about welfare, and the economy, and unemployment, and repossession of houses, and how the value of houses is lower than the actual mortgage is, and how much the war’s cost; all that stuff.”
In an email to us this morning Kali elaborates; “It’s pretty tough to pull off Numbers and Statistics in the form of Pie charts and Bar charts in hand paved stones, without being boring … or nuts! It’s something that demands us to look at jewellery in a new light and opens up possibilities of what we can say with them. Maybe it’s the beginning of ‘Glitzy truth’ …”
The collection, called CRA$H, was launched at Paris Fashion Week, but doesn’t seem to be up on the Superfertile website yet, so here are a few more pics … They’re pretty fabulous.
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please tell me who is going to wear this!! and how does one make money from jewelry that can’t be sold in stores.
Hi Sheri – not sure where you got the impression that it can’t be sold in stores … It’s stocked by Kalibri and Selfridges in London. And sure, they’re statement pieces, but it’d be nice to think there were people out there who were prepared to say something with their accessories rather than just look pretty. Don’t you think?