Mon 30 Apr 2012
Open Field is an annual iPad publication produced by Melbourne-based creative agency The Royals. It is also a labour of love produced by an extraordinary team headed by Kirsten Alexander.
What makes Open Field special is that it hinges upon an approach that some may dismiss as simplistic optimism.
Predicating on the radically simple idea of creating a beautiful product that can generate money to be donated, Open Field’s founding statement is bright-eyed in its ambition, and steely-eyed in its projected impact.
In its first issue, twenty-eight amazing women share their personal stories, from meeting nuns in Israel to creating Afghan Idol. Some written, some visual, these stories showcase the voices of women from across the globe. All content come from women, and all proceeds will go to women, via CARE.
The simplicity of its goal may seem impracticable to some skeptics. But in spite of its wide-eyed vision, Open Field is not looking to solve all the problems of the world. If there’s anything recent examples of social activism (case in point: Kony 2012) has taught us, it’s that the world’s ills are not simple good versus evil narratives. Open Field is specific in its agenda, which is to raise money and awareness for a charity they believe in. And we’re ready to get behind it.
Of course, what’s inside speaks for itself. Talk about fodder for the eyeballs and food for the brain!
Image: Open Field